Winnipeg, Manitoba (August 16, 2012) – The album is called Heart On My Sleeve, a fitting title considering it’s a self-produced effort from Winnipeg’s Don Amero.
“I feel like this album is quite a bit different from my previous releases, and in some ways, a brand new start for me,” explains Amero, one of Canada’s rising musical stars. “While I’ve worked with some amazing producers in the past, I just felt it was time to put more of my voice into the recording.”
So Amero went back to where it all began for him six years ago, when he self-produced his debut album. He spent the past several months in his own recording studio tucked away in the back of his community church, working diligently to complete the songs featured on Heart On My Sleeve.
“My thought has always been that as an artist, you need to evolve and grow. With this recording, I’m very happy with where I’ve come from and where I’m going,” he says. “When I listen to the songs, I feel like I’m being more honest than I’ve ever been before, hence the name Heart On My Sleeve.”
ABOUT HEART ON MY SLEEVE
Don Amero self-produced 11 songs and two bonus tracks for his fourth album Heart On My Sleeve. Most of the recordings were produced at Don’s own studio in Winnipeg, with mixing and mastering taking place by Allen Hunnie.
The album’s first single Turn These Grey Skies Blue was released to radio earlier this summer. It became the third most downloaded song on DMDS.com the day it came out, after being listened to and downloaded by Canadian radio programmers from coast-to-coast. Don co-wrote the song with well-known Nashville songwriter Kris Burgsness during a trip to Nashville last year.
Don’s favourite song on the album – and the one he is most proud of – is Young Forever. He was inspired to write it during a flight from Montreal to Moncton, after reading a short story in Air Canada’s magazine that got him thinking about what it means to stay young at heart. He wrote the song while on tour in PEI, spending ten hours over two days painstakingly crafting the meaningful words and memorable melody.
Love Will Find A Way is probably the most personal song on the album. Don wrote it for his brother and sister-in-law after they lost their baby. Since Don isn’t one to express his feelings though conversation, he wrote the song as a way to show his support for what they were going through.
THE HEART ON MY SLEEVE TOUR
Thursday September 13th – Toronto ON
The Sister @ 9:30pm
1554 Queen Street
$10 at the door
Sunday September 16th – Acton ON
The Roxy Theatre @ 7:30pm
6 Mill Sreet East
$10 at the door
Thursday September 20th – Halifax
The Music Room @ 7:30pm
6181 Lady Hammond Road
$15 advance / $20 door
Saturday September 22nd – PEI
Old Belle River @ 8:00pm
1828 Trans-Canada Highway
Monday September 24th – Wolfville NS
Al Whittle Theatre @ 7:30pm
450 Main Street
$10 advance/ $15 door
Wednesday October 10th – Whitehorse YK
Old Fire Hall @ 7:30pm
1105 First Avenue
$15 advance/ $20 door
Friday October 19th – Brandon MB
Lorne Watson Hall @ 8:00pm
U of B Music Suite
$15 advance/ $20 door
Wednesday October 24th – Winnipeg MB
Special concert – details to be announced
ABOUT DON AMERO
You can call Don Amero one of the hardest working independent musicians in showbiz today. The singer/songwriter has toured coast-to-coast, headlined concerts, presented at festivals, performed with the symphony, and played national television.
Since 2006, Don’s three albums (Change Your Life, Deepening, The Long Way Home) have generated four national and international awards – Aboriginal Recording of the Year (2011 Western Canadian Music Awards), Best Folk Recording (2011 Native American Music Awards), Aboriginal Songwriter of the Year (2009 Canadian Folk Music Awards), Male Artist of the Year (2009 Canadian Aboriginal Music Awards) – and 22 more nominations, including three at this year’s Aboriginal Peoples Choice Music Awards, which are handed out in November in Winnipeg. He was the first-ever recipient of the James Brown Hardest Working Musician Award, presented in fun by CBC Radio.
On the radio front, Don has seen four songs climb to #1 on the National Aboriginal Countdown. His single Turn These Grey Skies Blue was released in May 2012 and was the third most active download on DMDS.com the day it came out. His original holiday song All I Need This Christmas earned the designation of #5 Most Active Indie on DMDS.com last December.
Don Amero entertains audiences of all ages, and is often called upon to deliver workshops for youth. His story inspires, and his message is one of encouragement, positivity and beauty. He continues to impress wherever he goes.
Don’s albums and singles can be purchased on iTunes, Amazon, CD baby, and on www.donamero.com. He also has a free mobile app that lets fans listen to his music, check out photos and videos, read blog posts, and more. http://www.reverbnation.com/
Debut music video – Right Where I Wanna Be
Valentine’s Day video – What Do You Wanna Do
Previously posted Aug 20/12